How to Get a Fantastic Copywriter
If you want to use the internet to generate an income, you'll need a website. That website must be well written, particularly if you're hoping it will generate an income. Unless you are an accomplished copywriter yourself, you will want to hire a copywriter to develope the text for your web site. An expert copywriter can help you generate more money than you could hope to see if you tried to write the copy yourself. Obviously, though, not every copywriter is the same as the next copywriter. Some have a lot of talent. Some, on the other hand, have no talent but are trying their hand at copywriting because someone told them that online writing would be a breeze. Here is how you will be able to tell them apart.
Does the copywriter have his or her own website? Any copywriter that wishes to write web copy should have a website that houses their biography, their resume, some samples and whatever else they feel the need to share. If they don't have a web site of their own, how will they be able to help you with your site? Observe the copy on their web site also. If you discover several errors, this is a terrible sign.
Do you react well while you read the text on the copywriter's site? This involves more than just finding grammar and spelling mistakes. Do you have any form of emotional response to the text on the site? Does it cause you to like the writer? Does it make you feel like you desire to learn more about the writer and continue reading? Does the website copy make you feel like you want to hire that writer immediately? Does the copy make you want to run the other way? Does the copy make you furious? These are all very important responses and they merit your attention.
Do some background research on the copywriter. Try searching for reviews on online discussion boards and independent sites. It's very likely that the only reviews you will find on the writer's site are going to be positive. Look online for the copywriter's name to find out if there are any reviews or personal testimonials that are not run and can't be rigged by the writer you are checking up on. Pay attention to these reviews and testimonials. You need to also ask the writer to give you a couple of references. See to it that you follow up and really get in contact with those references and check this site out get an honest opinion from them.
It is vital to actually browse through any samples given to you by the writer. Ask for a few more samples than can be read on the writer's website. This is especially vital if the copywriter claims he or she is an expert in an area. If the writing reads like a revamped Wikipedia article, you should find someone else.
There arelots of ways to figure out whether or not a copywriter is worth hiring. You need to do some homework and try to find out more about the writer in terms of his or her principels, reputation and personal character.